Adidas is looking to power the backend of more fitness trackers and health-focused hardware in the future by opening up its Runtastic platform to third parties. Instead of circling its wagons so that only it can produce compatible hardware, it wants everyone to have a chance to make Runtastic powered products.
Adidas has had a bit of a mixed experience when it comes to fitness trackers. It recently shut down its MiCoach platform in favor of championing its Runtastic platform, the one it bought as part of the Runtastic app purchase in 2015. That side of its fitness tracking business has been far more successful, but it doesn’t want to stop there. It’s now looking to bring many more fitness-focused customers in to the fold.
“It’s not just about, ‘Can we develop a new piece of hardware that is a standalone Adidas ecosystem,'” said Stacey Burr, VP of wearable sports electronics at Adidas (via Engadget). “You’ll be seeing that we’ll be opening up a bunch of our content and know-how to other third party devices, and [making] it more of an open platform scenario so that we can extend onto other people’s devices as well.”
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